The Regional Sales Manager-West will lead and manage the sales activities of all independent manufacturers’ rep firms in their respective territories and will assist independent manufacturers’ representatives with complex sales transactions.  This position requires travel, with a minimum of 25% (1 week per month) in the field working with representatives, You must live in the territory you manage. (San Francisco Bay Area, Los Angeles Area, or Seattle Area) DUTIES AND RESPONSIBILITIES  Establish sales practices, policies, and operational plans for territories to generate maximum sales and revenues for each product line. Develop and report on business plans to meet regional objectives and monitor progress